Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet
Patagonia’s Yvon Chouinard set the standard for how a business can mitigate the ravages of capitalism on earth’s environment. But Chouinard remains unsatisfied. The 81-year-old is more focused than ever on demonstrating, by Patagonia’s example, the lengths a company can go to protect the planet. FAST COMPANY